Renegades write the rules: how the Digital Royalty use social media to innovate /
Amy Jo Martin.
- San Francisco : Jossey-Bass, c2012.
- x, 207 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781118340516 (cloth)
2012027171
Digital Royalty (Firm)
Social media. Digital communications--Social aspects. Internet in public relations.