Thomas, Bill, 1955-

Anticipate : know what your customers need before they do / Bill Thomas & Jeff Tobe. - Hoboken, N.J. : John Wiley & Sons, c2013. - v, 218 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two to be engaged -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance and talent -- Leveraging your culture and value chain.

9781118356913 (cloth : alk. paper) 9781118417218 (ebk.) 9781118420232 (ebk.) 9781118434086 (ebk.)

2012035833


Customer relations.
Strategic planning.

HF5415.5 / .T4793 2013

658.8342