Anticipate : know what your customers need before they do /
Bill Thomas & Jeff Tobe.
- Hoboken, N.J. : John Wiley & Sons, c2013.
- v, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two to be engaged -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance and talent -- Leveraging your culture and value chain.