Rough diamonds: the four traits of successful breakout firms in BRIC countries /
Seung Ho Park, Nan Zhou, Gerardo R. Ungson.
- First edition.
- San Fansico Jossey Bass 2013
- xxii, 218 pages ; 25 cm
Includes bibliographical references (pages 199-203) and index.
Rough diamonds -- The four Cs of high performance -- Capitalizing on late development -- Creating market segments and niches -- Crafting operational excellence -- Cultivating profitable growth -- How rough diamonds avoid the "growth fetish" in emerging markets -- Hypergrowth: can it be sustained? -- National differences: a tale of four countries -- Responding to rough diamonds: implications and recommendations.