Fischer, Bill.

Reinventing giants: how Chinese global competitor Haier has changed the way big companies transform / Bill Fischer, Umberto Lago, and Fang Liu ; foreword by Alexander Osterwalder. - First edition. - USA Jossey-Bass 2013 - xi, 288 pages : illustration ; 24 cm

Includes bibliographical references (pages 249-260) and index.

9781118602232 (cloth)

2012048779


Haier (Corporation)


Household appliances industry--Management--China--Case studies.
International business enterprises--Management.--China

HD9971.5.E544 / H3594 2013

338.768380951