Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
- Second edition.
- USA Wiley 2009
- xv, 352 pages ; illustrations ; 24 cm
Includes index.
9781118604342 (cloth)
2013007338
Service industries--Marketing. Branding (Marketing) Marketing.