Kim, W. Chan. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - Boston Harvard Business Review Press - 287 p. 21 cm. Includes bibliographical references and index. ISBN: 9781625274496 (alk. paper) LCCN: 2014032847 Subjects--Topical Terms: New products.Market segmentation. LC Class. No.: HF5415.153 / .K53 2015 Dewey Class. No.: 658.802