Arnold, John,  1972- <br/><br/>
E-mail marketing for dummies / 
by John Arnold. 
 - 2nd ed. 
 - Hoboken, NJ :  John Wiley,  c2011. 
 - xvi, 364 p. :  ill. ;  24 cm. 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens. 
<br/><br/> Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! 
<br/><br/><label>ISBN: </label>9780470947678 (pbk.) 0470947675 9780470288412 0470288418 
<br/><br/><label>LCCN: </label>2011924136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic mail messages.<br/>Internet marketing.<br/>Electronic mail systems.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .A76 2011 
<br/><br/><label>Dewey Class. No.: </label>658.872