Kotler, Philip <br/><br/>
Principles of Marketing: Global Edition 16e 

 - New York  Pearson  2016 
 - 731 p.   27 cm.  
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Economics
<br/><br/><label>Dewey Class. No.: </label>658