Perreault, William D.  <br/><br/>
Basic Marketing : a marketing strategy planning approach  

 - New York   McGraw-Hill   2008  
 - 790 p.  28 cm.   1 CD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management 
<br/><br/><label>Dewey Class. No.: </label>658.8