Playing to win: how strategy really works how strategy really works
A.G. Lafley and Roger L. Martin.
- Boston, Massachusetts Harvard Business Review Press, 2013.
- 260 p. : illustrations ; 25 cm.
Includes bibliographical references (pages 239-243) and index.
Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
9781422187395
2012031189
Procter & Gamble Company.
Strategic planning. Success in business. Organizational change.