Dempster, Craig. <br/><br/>
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms 
Craig Dempster and John Lee. 
 - USA  Wiley  2015 
 - xii, 228 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. 
<br/><br/><label>ISBN: </label>9781119059721 
<br/><br/><label>LCCN: </label>2015001922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.<br/>Relationship marketing.<br/>Social media--Marketing.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .D457 2015 
<br/><br/><label>Dewey Class. No.: </label>658.872