Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 16th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - 1 v. (in various pagings) :  col. ill. ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529806 (alk. paper) 007352980X (alk. paper) 
<br/><br/><label>LCCN: </label>2006023229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8