Services marketing: integrating customer focus across the firm /
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
- 6th ed.
- New York : McGraw-Hill Irwin, c2013.
- 642 p. 26 cm.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052
2011051073
Service industries--Marketing. Customer services. Marketing.