Anticipate : know what your customers need before they do / Bill Thomas & Jeff Tobe.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Description: v, 218 p. : ill. ; 24 cmISBN:- 9781118356913 (cloth : alk. paper)
- 9781118417218 (ebk.)
- 9781118420232 (ebk.)
- 9781118434086 (ebk.)
- 658.8342 22
- HF5415.5 .T4793 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8342 (Browse shelf(Opens below)) | Not For Loan | AS-2016-0077 |
Includes bibliographical references and index.
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two to be engaged -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance and talent -- Leveraging your culture and value chain.
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