Laddering: unlocking the potential of consumer behavior / Eric V. Holtzclaw.

By: Material type: TextTextPublication details: Hoboken John Wiley & Sons 2013Description: xvi, 208 pages : illustrations ; 24 cmISBN:
  • 9781118566121 (cloth)
  • 1118566122 (cloth)
Subject(s): Additional physical formats: Online version:: LadderingDDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .H637 2013
Contents:
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.8342 (Browse shelf(Opens below)) Not For Loan AS-2016-0023

Includes index.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.

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