Laddering: unlocking the potential of consumer behavior / Eric V. Holtzclaw.
Material type: TextPublication details: Hoboken John Wiley & Sons 2013Description: xvi, 208 pages : illustrations ; 24 cmISBN:- 9781118566121 (cloth)
- 1118566122 (cloth)
- 658.8342 22
- HF5415.32 .H637 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8342 (Browse shelf(Opens below)) | Not For Loan | AS-2016-0023 |
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.
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