Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xix, 300 p. : ill. ; 24 cmISBN:- 9780470137321 (cloth)
- 0470137320 (cloth)
- 658.8343 22
- HF5415.5 .J34 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8343 (Browse shelf(Opens below)) | Not For Loan | AS-2013-0054 |
"Published simultaneously in Canada."
Includes bibliographical references and index.
Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
There are no comments on this title.