Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073529806 (alk. paper)
  • 007352980X (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2008
Online resources:
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Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.8 (Browse shelf(Opens below)) Not For Loan AS-2012-0189

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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