Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813 (alk. paper)
  • 0073404810 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M378 2010
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.8 (Browse shelf(Opens below)) Not For Loan AS-2013-0143

Includes bibliographical references and indexes.

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