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1.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. by
Edition: Expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. Harvard Business Review Press, 2015
Availability: Items available for loan: Tan Tao University (1)Call number: 658.802. Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.802.

2.
Red Ocean Traps W. Chan Kim, Renee Mauborgne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. HBR 2017
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.802.

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