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1.
Transforming Your Business Into A Brand, The 10 Rules of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Marshall Cavendish 2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.827.

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2.
Building strong brands / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1996
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.827.

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