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1.
Consumer behavior and marketing strategy 8th ed by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

2.
Contagious : why things catch on / Jonah Berger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Tan Tao University (1)Call number: 658.8342. Items available for reference: Tan Tao University: Not For Loan (2)Call number: 658.8342, ...

3.
Laddering: unlocking the potential of consumer behavior / Eric V. Holtzclaw. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8342.

4.
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8343.

5.
Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup. by Series: --For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., [2013]
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

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