Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.
Material type: TextSeries: --For dummiesPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., [2013]Description: xviii, 284 pages : illustrations ; 23 cmISBN:- 9781118466933 (pbk.)
- 1118466934 (pbk.)
- 658.872 22
- HF5415.1265 .D84 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.872 (Browse shelf(Opens below)) | Not For Loan | AS-2016-0268 |
Includes index.
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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