000			03125cam a2200313 i 4500
001			20376763
005			20220527090324.0
008			180207s2018 maua b 001 0 eng c
010			_a 2018002801
020			_a9781633696464
040			_aMH/DLC _beng _cMH _erda _dDLC
042			_apcc
050	0	0	_aHD30.28 _b.J655 2018
082	0	0	_a658.4012 _222
100	1		_aJohnson, Mark W.,
245	1	0	_aReinvent your business model: how to seize the white space for transformative growth _cMark W. Johnson.
260			_aBoston _bHarvard Business Review Press _c2018
300			_axiii, 220 pages ; _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505	0		_aPart One. A new model for growth and renewal: The white space and business model innovation -- The four-box business model framework -- Part Two. When new business models are needed: The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Digital transformation -- Part Three. Business model innovation as a repeatable process: Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
520			_aBusiness model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by - fulfilling unmet customer needs in their current markets - serving entirely new customers and creating new markets - and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.--
650		0	_aBusiness planning _vCase studies.
650		0	_aStrategic planning _vCase studies. _98783
650		0	_aSuccess in business _vCase studies.
650		0	_aOrganizational change _vCase studies.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c10199 _d10199