| 000 | 02701cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 14364007 | ||
| 005 | 20220527065948.0 | ||
| 008 | 060504s2007 nyu b 001 0 eng | ||
| 010 | _a 2006046467 | ||
| 020 | _a1400064287 | ||
| 020 | _a9781400064281 | ||
| 035 | _a(OCoLC)ocm68786839 | ||
| 035 |
_a(OCoLC)68786839 _z(OCoLC)85030149 |
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| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBUR _dQP9 _dMUQ _dVP@ _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1033 _b.H43 2007 |
| 082 | 0 | 0 |
_a302.13 _222 |
| 100 | 1 |
_aHeath, Chip. _94967 |
|
| 245 | 1 | 0 |
_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bRandom House, _cc2007. |
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| 300 |
_a291 p. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references (p. [259]-276) and index. | ||
| 505 | 0 | _aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. | |
| 520 | _aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description. | ||
| 650 | 0 |
_aSocial psychology. _94968 |
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| 650 | 0 |
_aContagion (Social psychology) _94969 |
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| 650 | 0 |
_aContext effects (Psychology) _94970 |
|
| 700 | 1 |
_aHeath, Dan, _d1973- _94971 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0711/2006046467.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c1342 _d1342 |
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