000			02306cam a2200373 a 4500
001			14813829
005			20220527070020.0
008			070419s2007 njua b 001 0 eng
010			_a 2007015889
020			_a9780470137321 (cloth)
020			_a0470137320 (cloth)
035			_a(OCoLC)ocn123485274
035			_a(OCoLC)123485274
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBWX _dDLC
050	0	0	_aHF5415.5 _b.J34 2007
082	0	0	_a658.8343 _222
100	1		_aJaffe, Joseph, _d1970- _95120
245	1	0	_aJoin the conversation : _bhow to engage marketing-weary consumers with the power of community, dialogue, and partnership / _cJoseph Jaffe.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007.
300			_axix, 300 p. : _bill. ; _c24 cm.
500			_a"Published simultaneously in Canada."
504			_aIncludes bibliographical references and index.
505	0		_aTalking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
650		0	_aCustomer relations. _95121
650		0	_aBusiness communication. _95122
650		0	_aRelationship marketing. _95123
650		0	_aMarketing. _95124
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0716/2007015889.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2007015889-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2007015889-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c1381 _d1381