000 00378nam a22001457a 4500
008 130731t xxu||||| |||| 00| 0 eng d
082 0 0 _222
_a658.8
100 1 _aRichardson, John E.
_95912
245 1 0 _aAnnual Editions: Marketing 10/11
250 _a33rd. ed
260 _aNew York
_bMcGraw Hill
_c2011
300 _a151 p.
_c28 cm
650 _aMarketing
_95913
942 _2ddc
_cBK
999 _c1594
_d1594