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| 001 | 15774744 | ||
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| 005 | 20220527064754.0 | ||
| 008 | 090613s2006 nbu 000 0 eng | ||
| 010 | _a 2009419416 | ||
| 020 | _a9781583484685 (pbk.) | ||
| 040 |
_aDLC _cDLC |
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_aHD59 _b.H425 2006 |
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_222 _a070.4 |
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| 100 |
_d1943- _aHenderson, David _91836 |
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| 245 | 1 | 0 |
_aMaking news : _ba straight-shooting guide to media relations / _cDavid Henderson. |
| 260 |
_aLincoln, NE : _biUniverse, _cc2006. |
||
| 300 |
_axiv, 211 p. ; _c23 cm. |
||
| 520 | _aMaking News reveals the latest techniques on how to make news and control your message through the news media – whether for your organization, your client or yourself – in today’s highly competitive world. Veteran public relations executive, Emmy Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. | ||
| 650 | 0 |
_aPublic relations. _91837 |
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| 650 | 0 |
_aMass media and business. _91838 |
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