000			02858cam a2200373 a 4500
001			16336494
005			20220527073721.0
008			100716s2011 nyua b 001 0 eng
010			_a 2010029785
015			_aGBB0A0794 _2bnb
016	7		_a015634120 _2Uk
020			_a9780071749275 (alk. paper)
020			_a0071749276 (alk. paper)
035			_a(OCoLC)ocn613428089
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dUKM _dIK2 _dVP@ _dSGB _dNLGGC _dCDX _dDLC
042			_apcc
050	0	0	_aHD69.B7 _bM653 2011
082	0	0	_a658.827 _222
100	1		_aMoffitt, Sean. _98658
245	1	0	_aWikibrands: reinventing your company in a customer-driven marketplace / _cSean Moffitt and Mike Dover.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_axv, 318 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 291-308) and index.
505	0		_aThe birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended.
520			_aSean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
650		0	_aBranding (Marketing) _98659
650		0	_aProduct management. _98660
650		0	_aInternet marketing. _98661
650		0	_aWikis (Computer science) _98662
700	1		_aDover, Mike. _98663
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c2590 _d2590