| 000 | 00487nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 150602t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273779414 | ||
| 082 | 0 | 0 |
_222 _a658.5 |
| 100 | 1 |
_aKeller, Kevib Lane _912326 |
|
| 245 | 1 | 0 | _aStrategic Brand Management: Building, Measuring, and Managing Brand Equity |
| 250 | _a4th. ed | ||
| 260 |
_aNew York _bPearson _c2013 |
||
| 300 |
_a590 p. _c27 cm. |
||
| 650 |
_aBusiness _912327 |
||
| 650 |
_amanagement _912328 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4303 _d4303 |
||