000			01653cam a2200301 a 4500
001			15972759
005			20220527080822.0
008			091104s2010 nyua b 001 0 eng
010			_a 2009046166
020			_a9780077286408 (pbk. : alk. paper)
020			_a0077286405 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aP90 _b.B284 2010
082	0	0	_a302.23 _222
100	1		_aBaran, Stanley J. _916121
245	1	0	_aIntroduction to mass communication : media literacy and culture / _cStanley Baran.
250			_aUpdated 6th ed.
260			_aNew York : _bMcGraw-Hill, _c2010.
300			_a450 p. _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aLaying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
650		0	_aMass media. _916122
650		0	_aMass media and culture. _916123
650		0	_aMedia literacy. _916124
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c5527 _d5527