000 01057cam a22002894a 4500
001 17393746
005 20220527080845.0
008 120719s2012 caua b 001 0 eng
010 _a 2012027171
020 _a9781118340516 (cloth)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHM742
_b.M354 2012
082 0 0 _a659.202854678
_222
100 1 _aMartin, Amy Jo,
_d1979-
_916231
245 1 0 _aRenegades write the rules: how the Digital Royalty use social media to innovate /
_cAmy Jo Martin.
260 _aSan Francisco :
_bJossey-Bass,
_cc2012.
300 _ax, 207 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
610 2 0 _aDigital Royalty (Firm)
_916232
650 0 _aSocial media.
_916233
650 0 _aDigital communications
_xSocial aspects.
_916234
650 0 _aInternet in public relations.
_916235
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c5554
_d5554