000			01569cam a2200289 i 4500
001			17678343
005			20220527080915.0
008			130329t20132013njua 001 0 eng
010			_a 2013008506
020			_a9781118566121 (cloth)
020			_a1118566122 (cloth)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.H637 2013
082	0	0	_a658.8342 _222
100	1		_aHoltzclaw, Eric V., _d1973- _916474
245	1	0	_aLaddering: unlocking the potential of consumer behavior / _cEric V. Holtzclaw.
260			_aHoboken _bJohn Wiley & Sons _c2013
300			_axvi, 208 pages : _billustrations ; _c24 cm
500			_aIncludes index.
505	0		_aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.
650		0	_aConsumer behavior. _916475
776	0	8	_iOnline version: _aHoltzclaw, Eric V., 1973- _tLaddering _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118652978 _w(DLC) 2013013399
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c5605 _d5605