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008 | 120517s2012 njua o 001 0 eng d | ||
010 | _a 2012940024 | ||
020 | _a9781118027752 (pbk.) | ||
020 | _a1118027752 (pbk.) | ||
025 | _aBrodart-BCL | ||
035 | _a(OCoLC)ocn795352113 | ||
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050 | 0 | 0 |
_aHF6146.I58 _bP67 2012 |
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_a658.872 _222 |
100 | 1 |
_aPoston, Leslie. _916587 |
|
245 | 1 | 0 |
_aSocial Media Metrics For Dummies / _cby Leslie Poston. |
260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2012. |
||
300 |
_axx, 306 p. : _bill. ; _c23 cm. |
||
490 | 1 | _a--For dummies | |
505 | 0 | _aMetrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens. | |
520 | _aDiscover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard. | ||
650 | 0 |
_aInternet marketing. _916588 |
|
650 | 0 |
_aSocial media _xEconomic aspects. _916589 |
|
650 | 0 |
_aMarketing research. _916590 |
|
650 | 0 |
_aOnline social networks _xEconomic aspects. _916591 |
|
830 | 0 |
_a--For dummies. _916592 |
|
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