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008 120517s2012 njua o 001 0 eng d
010 _a 2012940024
020 _a9781118027752 (pbk.)
020 _a1118027752 (pbk.)
025 _aBrodart-BCL
035 _a(OCoLC)ocn795352113
040 _aFBR
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050 0 0 _aHF6146.I58
_bP67 2012
082 0 0 _a658.872
_222
100 1 _aPoston, Leslie.
_916587
245 1 0 _aSocial Media Metrics For Dummies /
_cby Leslie Poston.
260 _aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2012.
300 _axx, 306 p. :
_bill. ;
_c23 cm.
490 1 _a--For dummies
505 0 _aMetrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.
520 _aDiscover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
650 0 _aInternet marketing.
_916588
650 0 _aSocial media
_xEconomic aspects.
_916589
650 0 _aMarketing research.
_916590
650 0 _aOnline social networks
_xEconomic aspects.
_916591
830 0 _a--For dummies.
_916592
906 _a7
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_ccopycat
_d2
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942 _2ddc
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