| 000 | 01394cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 17660964 | ||
| 005 | 20220527080942.0 | ||
| 008 | 130315s2013 njua 001 0 eng | ||
| 010 | _a 2013007338 | ||
| 020 | _a9781118604342 (cloth) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.S357 2013 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aSchultz, Mike, _d1974- _916628 |
|
| 245 | 1 | 0 |
_aProfessional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / _cMike Schultz, John Doerr, and Lee W. Frederiksen, PhD. |
| 250 | _aSecond edition. | ||
| 260 |
_aUSA _bWiley _c2009 |
||
| 300 |
_axv, 352 pages ; _billustrations ; _c24 cm |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aService industries _xMarketing. _916629 |
|
| 650 | 0 |
_aBranding (Marketing) _916630 |
|
| 650 | 0 |
_aMarketing. _916631 |
|
| 700 | 1 |
_aDoerr, John E. _916632 |
|
| 700 | 1 |
_aFrederiksen, Lee W. _916633 |
|
| 776 | 0 | 8 |
_iOnline version: _aSchultz, Mike, 1974- _tProfessional services marketing _bSecond edition. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118688458 _w(DLC) 2013011026 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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| 999 |
_c5636 _d5636 |
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