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003 OSt
005 20220527083404.0
008 140620s2014 cau b 001 0 eng
010 _a 2014022665
020 _a9781118836385 (hardback)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHD30.28
_b.S396 2014
082 0 0 _a658.4012
_223
084 _aBUS000000
_2bisacsh
100 1 _aSetili, Amanda,
_d1959-
245 1 4 _aThe agility advantage :
_bhow to identify and act on opportunities in a fast-changing world /
_cAmanda Setili.
250 _aFirst edition.
300 _axii, 241 pages ;
_c24 cm
504 _aIncludes bibliographical references and index.
520 _a"An organization's competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage will show you how to: See through your customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value Exploit market trends and focus on the right markets Anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk Leverage the power of purpose, employee autonomy, and continuous adaptation Mix logic with imagination, flexibility, and resolve to grow your business in a profitable and sustainable way Only those business who have mastered true agility will be able to act quickly enough to capture the opportunities of tomorrow. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading for any company to adapt and thrive in today's fast-changing world"--
520 _a"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--
650 0 _aStrategic planning.
650 0 _aDiffusion of innovations.
650 0 _aOrganizational change.
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh
_914047
776 0 8 _iOnline version:
_aSetili, Amanda, 1959-
_tAgility advantage
_bFirst edition.
_dSan Francisco : Jossey-Bass, 2014
_z9781118964446
_w(DLC) 2014024920
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118836385.jpg
906 _a7
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