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| 001 | 17562037 | ||
| 003 | OSt | ||
| 005 | 20220527083418.0 | ||
| 008 | 121213s2013 njua 001 0 eng d | ||
| 010 | _a 2012955834 | ||
| 015 |
_aGBB2A9384 _2bnb |
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| 016 | 7 |
_a016199373 _2Uk |
|
| 020 | _a9781118466933 (pbk.) | ||
| 020 | _a1118466934 (pbk.) | ||
| 035 | _a(OCoLC)ocn816160646 | ||
| 040 |
_aUKMGB _beng _cUKMGB _erda _dOCLCO _dBDX _dYDXCP _dORX _dNBO _dILC _dBWX _dOCLCQ _dTEF _dOCLCO _dCHVBK _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.D84 2013 |
| 082 | 0 | 0 |
_a658.872 _222 |
| 100 | 1 | _aDuggan, Kris. | |
| 245 | 1 | 0 |
_aBusiness gamification for dummies / _cby Kris Duggan, CEO of Badgeville, and Kate Shoup. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c[2013] |
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| 300 |
_axviii, 284 pages : _billustrations ; _c23 cm. |
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| 490 | 1 | _aFor dummies | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. | |
| 520 | _aInterested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. | ||
| 650 | 0 |
_aInternet marketing _xSocial aspects. |
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| 650 | 0 |
_aConsumer behavior _xSocial aspects. |
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| 650 | 0 |
_aComputer games _xSocial aspects. |
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| 650 | 7 |
_aOnline-Marketing. _2gnd |
|
| 650 | 7 |
_aComputerspiel. _2gnd |
|
| 650 | 7 |
_aVerbraucherverhalten. _2gnd |
|
| 700 | 1 |
_aShoup, Kate, _d1972- |
|
| 830 | 0 | _a--For dummies. | |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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_c7912 _d7912 |
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