000			02700cam a2200349 a 4500
001			17014227
003			OSt
005			20220527083430.0
008			111021s2011 njua 001 0 eng d
010			_a 2011941692
015			_aGBB178123 _2bnb
016	7		_a015837165 _2Uk
020			_a9781118099179 (pbk.)
020			_a1118099176 (pbk.)
035			_a(OCoLC)ocn751741981
040			_aUKMGB _beng _cUKMGB _dYDXCP _dBKL _dTAC _dBWX _dBDX _dS4S _dDLC
042			_alccopycat
050	0	0	_aHM851 _b.N5 2011
082	0	4	_a658.872 _222
100	1		_aNg, Deborah.
245	1	0	_aOnline community management for dummies / _cDeborah Ng.
260			_aHoboken, N.J. : _bWiley ; _aChichester : _bJohn Wiley [distributor], _c2011.
300			_axviii, 314 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520	8		_aAnnotation _bLearn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
650		0	_aInternet marketing.
650		0	_aOnline social networks _xManagement.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c7929 _d7929