000			01908cam a2200289 a 4500
001			16983582
005			20220527084009.0
008			110929s2012 inua 001 0 eng
010			_a 2011035986
020			_a9780789748331
020			_a0789748339
040			_aDLC _cDLC _dDLC
050	0	0	_aQA76.8.I64 _bH84 2012
082	0	0	_a004.167 _222
100	1		_aHughes, Jeffrey F.
245	1	0	_aIPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps _cJeffrey Hughes.
250			_a2nd ed.
260			_aIndianapolis, Ind. : _bQue Pub., _cc2012.
300			_aix, 316 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aYour marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.
650		0	_aiPhone (Smartphone) _98678
650		0	_aApplication software _xMarketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c8398 _d8398