| 000 | 01367cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 670301 | ||
| 003 | OSt | ||
| 005 | 20220527084017.0 | ||
| 008 | 950503s1996 nyua b 001 0 eng | ||
| 010 | _a 95009238 | ||
| 020 | _a002900151X | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHD69.B7 _bA216 1996 |
| 082 | 0 | 0 |
_a658.827 _220 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBuilding strong brands / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _cc1996. |
||
| 300 |
_aix, 380 p. : _bill.; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. ) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 650 | 0 |
_aIntangible property _xValuation _xManagement. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/95009238.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/95009238.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon031/95009238.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8410 _d8410 |
||