| 000 | 01095cam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 18278728 | ||
| 003 | OSt | ||
| 005 | 20220527085026.0 | ||
| 008 | 140825s2015 mau b 001 0 eng | ||
| 010 | _a 2014032847 | ||
| 020 | _a9781625274496 | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy: how to create uncontested market space and make the competition irrelevant _bhow to create uncontested market space and make the competition irrelevant _cW. Chan Kim, Renée Mauborgne. |
| 250 | _aExpanded ed. | ||
| 260 |
_aBoston, Mass. _bHarvard Business Review Press, _c2015. |
||
| 263 | _a1502 | ||
| 300 |
_a287 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 |
_aMarket segmentation. _96606 |
|
| 700 | 1 | _aMauborgne, Renée. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9304 _d9304 |
||