000			01740cam a2200313 a 4500
001			17465716
005			20220527085042.0
008			120917s2013 maua 001 0 eng
010			_a 2012037855
020			_a9781422189887
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.H368 2013
082	0	0	_a658.802 _222
245	0	0	_aHBR's 10 must reads on strategic marketing
246	3		_aHBR's ten must reads on strategic marketing
246	3		_aHarvard business review's 10 must reads on strategic marketing
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2013.
300			_av, 206 p. : _bill. ; _c21 cm.
490	0		_aHBR's 10 must reads series
500			_aIncludes index.
505	0		_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
730	0		_aHarvard business review.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c9340 _d9340