| 000 | 01416cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 18488897 | ||
| 005 | 20220527085419.0 | ||
| 008 | 150211s2015 njua 001 0 eng | ||
| 010 | _a 2015001922 | ||
| 020 | _a9781119059721 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.D457 2015 |
| 082 | 0 | 0 |
_a658.872 _222 |
| 100 | 1 | _aDempster, Craig. | |
| 245 | 1 | 4 |
_aThe rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms _cCraig Dempster and John Lee. |
| 260 |
_aUSA _bWiley _c2015 |
||
| 300 |
_axii, 228 pages : _billustrations ; _c23 cm |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aInternet advertising. _93173 |
|
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 650 | 0 | _aCustomer relations. | |
| 700 | 1 |
_aLee, John, _d1974- |
|
| 776 | 0 | 8 |
_iOnline version: _aDempster, Craig. _tRise of the platform marketer _dHoboken, New Jersey : John Wiley & Sons, Inc., [2015] _z9781119059998 _w(DLC) 2015006143 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9610 _d9610 |
||