| 000 | 01336cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 14460893 | ||
| 005 | 20220527065601.0 | ||
| 008 | 060720s2008 maua b 001 0 eng | ||
| 010 | _a 2006023229 | ||
| 020 | _a9780073529806 (alk. paper) | ||
| 020 | _a007352980X (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPerreault, William D. _94055 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
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| 300 |
_a1 v. (in various pagings) : _bcol. ill. ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 500 | _a"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _94056 |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _94057 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _94058 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006023229.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c980 _d980 |
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