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1.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

2.
Relationship selling / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Tan Tao University (1)Call number: 658.85.

3.
Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online access:
Availability: Not available: Tan Tao University: In transit (1).

4.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

5.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

6.
Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill/Irwin, c2011
Other title:
  • M : marketing
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

7.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

8.
Marketing: The core Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

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