Greater good : how good marketing makes for better democracy /
Quelch, John A.
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. - Boston, Mass. : Harvard Business Press, c2007. - viii, 331 p. ; 25 cm.
Includes bibliographical references (p. 279-311) and index.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
9781422117354 1422117359
2007029812
Marketing.
Democracy.
HF5415 / .Q38 2007
658.8
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. - Boston, Mass. : Harvard Business Press, c2007. - viii, 331 p. ; 25 cm.
Includes bibliographical references (p. 279-311) and index.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
9781422117354 1422117359
2007029812
Marketing.
Democracy.
HF5415 / .Q38 2007
658.8