Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2007.Description: viii, 331 p. ; 25 cmISBN:
  • 9781422117354
  • 1422117359
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .Q38 2007
Other classification:
  • 85.40
Online resources:
Contents:
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.8 (Browse shelf(Opens below)) Not For Loan AS-2013-0020

Includes bibliographical references (p. 279-311) and index.

Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.

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