Services marketing: integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York : McGraw-Hill Irwin, c2013. - 642 p. 26 cm.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York : McGraw-Hill Irwin, c2013. - 642 p. 26 cm.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8