Building strong brands /
Aaker, David A.
Building strong brands / David A. Aaker. - New York : Free Press, c1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. ) and index.
002900151X
95009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
HD69.B7 / A216 1996
658.827
Building strong brands / David A. Aaker. - New York : Free Press, c1996. - ix, 380 p. : ill.; 25 cm.
Includes bibliographical references (p. ) and index.
002900151X
95009238
Brand name products--Management.
Brand name products--Valuation--Management.
Intangible property--Valuation--Management.
HD69.B7 / A216 1996
658.827