Building strong brands / (Record no. 8410)

MARC details
000 -LEADER
fixed length control field 01367cam a2200325 a 4500
001 - CONTROL NUMBER
control field 670301
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220527084017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950503s1996 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95009238
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 002900151X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A216 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Building strong brands /
Statement of responsibility, etc. David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 380 p. :
Other physical details ill.;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. ) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Valuation
-- Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intangible property
General subdivision Valuation
-- Management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/95009238.html">http://www.loc.gov/catdir/bios/simon051/95009238.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/95009238.html">http://www.loc.gov/catdir/samples/simon031/95009238.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon031/95009238.html">http://www.loc.gov/catdir/description/simon031/95009238.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html">http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Non-fiction Tan Tao University Tan Tao University General Stacks 04/20/2017 Donation from Phuong Anh   658.827 PA-2017-0147 04/20/2017 04/20/2017 Books

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