The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Dempster, Craig.
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee. - USA Wiley 2015 - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721
2015001922
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
HF5415.1265 / .D457 2015
658.872
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee. - USA Wiley 2015 - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721
2015001922
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
HF5415.1265 / .D457 2015
658.872